See also: Introduction Instructions Bidding Writing great copy Design guides Refereeing Videos Press kit Quotes When you were thirteen you won a prize for a short novel. That is like the best thing that ever happened to you – so far.
Your father used to complain, in looks if not in words: “all that time wasted reading comics”. Your life always lacked something.
Sister says “You can’t help us, can you? It’s always like that. You’re useless.”
But maybe there is something in you. Now the little money you had is in this brand new advertising agency – established today, 1st January 1973.
You’re starting alone. Happily alone.
Your office is in a lively neighborhood.
To make ends meet some nights you even work at the bar.
Any company, any product may use your services.
You know your competitor is no normal ad agency.
You know the fellows on top know passion, temptation, obsession.
Won’t be easy for you, dude.
But you just have to make the right bid, find the right copy.
That’s the way for creating something good.
Your work consists in finding potential customers and creating "bids", i.e. copywriting and design drafts for advertising campaigns.
Search for customers through their web sites.
Create the ad: copy and design.
A referee (an experienced player) decides the winner.
After a day of hard work - or indulging in vice - you get to sleep.
Your character goes to sleep after a certain amount of game play - after some significant event. The character will wake up after 25 minutes.
Consider that if you sent a bid for review, as it is reviewed by real humans beings out there (other players), it may take a couple of days to get a result - just like in real life.
Will you survive the strain of a life filled with temptations.
Some people may help you. Some people may harm you.
You may think you’re about to have a good time.
But all this may end – suddenly.
Advertising is competitive business.
And in the unlikely case you’ll survive, you’ll be judge, you’ll be jury, and condemn others to lose.
There is a way to win – but it’s very, very hard…
People will know who you are. Feeling like somebody is watching you?
Your company is a public company – you can share all your gains and winning compositions on the web.
In Adslife you start your one-man advertising agency, hunt for customers on the web and duel with other agencies.
You get to live the life of a talented and cursed visionary creative, immersed in the atmosphere of the 70’s gray metropolitan life – a life filled by temptations.
Playing Adslife is quite simple. It is a purely HTML5 game that can be played in any sufficiently updated browser. All the screens come from in-game images.
See here for a more extended discussion of the game.
