Adslife - Writing copy
See also: Introduction Instructions Bidding Writing great copy Design guides Refereeing Videos Press kit Quotes Introductions to advertisement copywriting
From Wikipedia “Copywriting” - http://en.wikipedia.org/wiki/Copywriting
“Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word
copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the
term copywriter is generally limited to promotional situations, regardless of the medium (as advertisements
for print, television, radio or other media). […]
The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for
example, to buy a product or subscribe to a certain viewpoint.”
If you want to learn copy, you should first know how to write well. This is a great start: Stephen King,
On Writing.
A good quality copywriting guide online is here: Copywriting 101: Your Guide to Effective Copy
Great copywriters: 10 David Ogilvy Quotes, Giants of Advertising.
Writing copy for Adslife bids
When writing for your copy for Adslife ads, consider that the space is quite limited. Ads will always be judged
by real humans; so create something short and effective to impress the judge. Here are the Adslife referee instructions.
Discuss this theme on Gamamoto community: discuss Adslife.
